At Sontai, we love data!

Sontai partners with businesses across Ireland and the UK to help them solve problems and identify opportunities using the data already available in their organisation.

As your business grows, so does your data. As your data grows it becomes more of a challenge to process, analyse, understand, and action it, resulting in opportunities being missed and risks not being identified.

At Sontai, we combine our expertise and your data to bring your business ‘The Sontai Effect’, reducing the amount of time that you need to spend manipulating your data helping your business by improving your ability to use the data that’s already in your business, allowing you to be able to make better business decisions.

of businesses have said that their business intelligence solution has enabled more accurate reporting, analysis and planning.

Source: Business Application Research Center, BI Survey

Our Story

Founded at the kitchen table by Chris Farr in 2018, Sontai was born with one aim - to bring data analytics to smaller businesses.

From his experience working with large organisations, Chris knew that understanding data was an integral part of their decision-making processes. But using data to drive business decisions always seemed like only something the big companies with their big data could do.

Chris wanted to change that.

These days, having moved on from the kitchen table, Sontai has partnered with clients across Ireland and the UK to outsource their data analytics, helping them use their data to grow their businesses.

At Sontai, we want to forge long lasting relationships with our clients and to work in partnership with them to help us grow their businesses together using data.

Chris Farr

Founder & CEO

Our Values

How we conduct our business is just as important to us as what we do. Therefore our core values are the principal foundations in how we deliver solutions to our partners.

Integrity

Consistently doing what's right.

Accountability

To our clients.

To each other.

Teamwork

Collaborative achievement of goals.

Passion

For data.

Simplicity

Avoiding unnecessary complication.

What do our customers say about Sontai?

Keith Fagan

Head of EMEA

A couple of weeks after our initial discussion and briefing, I'm delighted to say Sontai have nailed it yet again. Sontai consistently deliver to high standards and have added value beyond their brief. Sontai have certainly added value to my business.